Bachelor of Science in Business Administration, Major in Marketing Management

The Bachelor of Science in Business Administration major in Marketing Management (BSBA-MM) program provides each graduate with both technical skills and competencies required in the field of marketing, at the same time mold in them the flexible mindset that is necessary to stay competitive in a dynamic business environment.  Furthermore, the program aims to broaden the knowledge and skills of the marketing students for both local and international environments. 

The Bachelor of Science in Business Administration major in Marketing Management (BSBA-MM) Program of the University of Negros Occidental (UNO) – Recoletos aims to produce graduates who are academically prepared, technically equipped, and research-oriented with Augustinian Recollect values who will become globally competent leaders, businessmen and professionals honed to become agents of our country’s development.   

Skills Development (mention 5 – 10 skills to be developed) 

  • Marketing Entrepreneurship  
  • Market Research Services Marketing 
  • Advertising Customer Service  
  • Public Relations Strategic Management  
  • Sales Professionalism  Franchising 

Curricular Requirements (Course Units Distribution) 

Level  Course Classification  First Semester  Second Semester  Summer 
First Year  General Education  14 Units  11 Units   
Professional Education  3 Units  9 Units   
Institutional Requirements  4 Units  3 units   
Second Year  General Education  5 units   2 units   
Professional Education  18 Units  18 Units   
Institutional Requirements  3 Units  3 Units   
Third Year  General Education    9 Units   
Professional Education  21 Units  9 Units   
Institutional Requirements       
Fourth Year  General Education  6 Units     
Professional Education  12 Units  6 Units 
Institutional Requirements  1 Unit   


Work Opportunities  (mention 5 – 10 work opportunities) 

  • Advertising Consultant Strategic Planner 
  • Marketing Manager Retail Manager 
  • Sales Manager Operations Manager 
  • Account Executive Product Manager 
  • Market Researcher Marketing Consultant 


Frequently Asked Questions and Contact Details 

What are the program entry requirements? 

  • Form138 or School Form 10 (SF10) 
  • PSA Birth Certificate 
  • PSA Marriage Contract (for married women only) 
  • Certificate of Good Moral Character 
  • 2x 2 picture 
  • Admission Test Result (secure from SDPC) 

Where to call? 

For further inquiries, you may call our direct line at 034-4339834 or the university’s trunkline number 034-4332449 local 184. 

 Social Media Details? 

Feel free to send us a message through our messenger account: for any concerns/questions/clarifications that you may have. 

 You may check also our videos on YouTube to get a glimpse of what we do in BSBA : 

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